Last 14 Days
Leads: 33
Live Transfers + Appointments: 8
— Over the last 14 days, 33 leads generated with 8 live transfers and appointments, putting lead-to-appointment rate at 24.2% and cost per appointment at $36 against $288 in spend.
Last 30 Days
Leads: 72
Live Transfers + Appointments: 19
— Over the last 30 days, 72 leads generated with 19 live transfers and appointments, putting lead-to-appointment rate at 26.4% and cost per appointment at $31.68 against $602 in spend.
Last 5 Appointments & Live Transfers
2026-06-10 Appointment — George Besack
Showed
2026-06-10 Appointment — Scott
No Show
2026-06-11 Appointment — Josh Cornett
No Show
2026-06-11 Appointment — Yvette Brits
No Show
2026-06-12 Appointment — Dasha Smith
Showed
Common Concerns for the Client
- Why haven't I heard from anyone in 3 weeks?
- Lead volume feels low for what I'm spending — am I getting enough out of this?
- Nothing new has been tested in over 2 weeks — is the account just running on autopilot?
Action Steps We Are Taking
- Immediately re-engage Matt with a proactive call or message recapping the 30-day KPI wins — lead-to-appointment at 26.4% and cost per appointment at $31.68, both well inside target — before he reaches out first.
- Launch at least 2 fresh creatives this week to break the 14-day drought and prevent ad fatigue on the top performers, particularly NEW CREATIVE #2 which has absorbed nearly all spend at $581.87.
- Shift more budget toward NEW AD #1 and NEW CREATIVE #1 to stress-test their performance at scale since both show strong CTR but have minimal spend behind them.
- Set a recurring bi-weekly touchpoint with Matt to close the communication gap and share a brief performance snapshot so he never goes more than 2 weeks without an update.
Objections & Reframes
- Objection: I haven't heard from anyone in weeks — what's going on over there? Reframe: That's completely fair and on us — we should have been in your ear sooner. The good news is the account has been performing well and we wanted to walk you through exactly where things stand right now.
- Objection: The lead numbers seem low for my budget. Reframe: At $31.68 per appointment over 30 days, you're getting qualified, booked opportunities at less than a third of the industry benchmark — the volume is modest because the spend is modest, and both can scale together once we confirm what's working.
- Objection: It feels like nothing new is being tested or improved. Reframe: You're right that we haven't launched fresh creatives in the last two weeks and we're correcting that now — we have new ads queued to go live this week to keep the top performers from fatiguing and to find the next winner.