Last 14 Days
Leads: 8
Live Transfers + Appointments: 2
— Over the last 14 days, 8 leads and 2 live transfers/appointments were generated on $315 in spend, putting the lead-to-appointment rate at 25% and cost per appointment at $157.50.
Last 30 Days
Leads: 8
Live Transfers + Appointments: 4
— Over the last 30 days, 8 leads and 4 live transfers/appointments were generated on $315 in spend, putting the lead-to-appointment rate at 50% and cost per appointment at $78.75.
Last 5 Appointments & Live Transfers
2026-04-21 Live Transfer — Ahmad
Showed
2026-05-18 Live Transfer — Peter Bernal
Showed
2026-05-26 Live Transfer — asia
Showed
2026-06-10 Appointment — Amber Vasquez
No Show
2026-06-18 Appointment — Miguel
Showed
Common Concerns for the Client
- Lead volume is low — only 8 leads in 30 days feels like the account is not scaling fast enough.
- Spend feels stagnant at $315 and I am not sure if the budget is being used efficiently across 45 active ads.
- I need to make sure Anabol is actually receiving the live transfers that are being generated.
Action Steps We Are Taking
- Confirm with the internal team that live transfers are being routed correctly to Anabol at 210-563-6099, as flagged on the June 10th call.
- Monitor the 6 new creatives launched in the last 14 days — VIDEO #1 (CTR 4.69%), NEW - 1 (CTR 4.35%), and NEW 2 (CTR 3.97%) are showing strong early signals and should be prioritized for budget allocation as they exit the learning phase.
- Audit the remaining 39 active ads for underperformance and pause any with low CTR and no lead conversions to consolidate spend behind top performers.
- Increase budget incrementally behind VIDEO #1 and NEW 2 given their CTR performance to push lead volume higher and bring cost per appointment within the $100-$150 target range.
Objections & Reframes
- Objection: I am only getting 8 leads in 30 days, that is not enough. Reframe: Your lead-to-appointment rate is sitting at 50% over 30 days, which is well above our 20% target — the quality is there, so our focus right now is scaling the winning creatives to drive more volume without sacrificing that conversion rate.
- Objection: Why do I have 45 ads running but such low lead volume? Reframe: Having 45 ads running is actually part of the testing process — we have already identified 3 clear winners from the newest batch, and we are consolidating spend behind those now so your budget works harder going forward.
- Objection: I am not sure the live transfers are even making it to my closer. Reframe: That is a valid concern and it is already flagged — we are confirming right now that transfers are routing correctly to Anabol, and we will have that verified before the next leads come in.