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Nick Troy

25d overdue
Facebook Ad Account
act_1355793109216350
Campaign Filter
All campaigns (no filter)
Performance Metrics
Operations — Last 30 Days
New Leads
Live Transfers
LT Show Rate
Appt Shows
No Shows
Show Rate
Total Shows
Booked
Ad Spend
Cost Per Lead
Cost Per Show
Performance Report
Generated 2026-06-19
Last 14 Days
Leads: 0
Live Transfers + Appointments: 1
— In the last 14 days, the account generated 0 leads and 1 live transfer or appointment with $0 in ad spend.
Last 30 Days
Leads: 0
Live Transfers + Appointments: 3
— In the last 30 days, the account generated 0 leads and 3 live transfers or appointments with $0 in ad spend.
Last 5 Appointments & Live Transfers
2026-04-23 Appointment — Anastasia Tess Gianiks Showed
2026-05-12 Appointment — Ellis Driver Showed
2026-05-27 Appointment — Joan Showed
2026-06-01 Appointment — Danny Showed
2026-06-12 Appointment — Michael Showed
Common Concerns for the Client
  • Why am I paying a retainer if there is no spend running and no leads coming in?
  • It has been over 3 weeks since anyone reached out to me — does the team even know what is happening with my account?
  • I have 33 active ads but zero spend and zero leads — nothing seems to be actually working
Action Steps We Are Taking
  • Immediately audit why ad spend has been $0 despite 33 active ads — identify whether the account is paused, billing has lapsed, or campaigns are stuck in a disapproved or limited state and resolve the root cause before the check-in call
  • Re-establish contact with Nick within 24 hours given the last touchpoint was 22 days ago — schedule a call to align on current goals, budget, and expectations before the summer pool season progresses further
  • Launch at least 2 to 3 new creatives targeting summer pool build urgency and local service area audiences to refresh the creative set, since no new ads have been launched in the last 14 days
  • Once spend is restored, set a minimum daily budget threshold with alerts to flag any day where spend drops to zero so this situation does not repeat without immediate internal escalation
Objections & Reframes
  • Objection: Nothing is running and I am getting no leads — what am I even paying for? Reframe: You are right to call that out, and we take full ownership of the communication gap. We identified that spend went to zero and we are fixing it now — our priority this week is getting your campaigns live, refreshing your creative, and making sure you have clear visibility into what is running every week going forward.
  • Objection: I have not heard from anyone in over 3 weeks — that is not acceptable. Reframe: That is completely fair and we dropped the ball on proactive communication. We are putting a recurring check-in cadence in place so you always hear from us before you have to reach out, not after.
  • Objection: I have 33 ads active but zero results — why are we running so many ads if none of them work? Reframe: Having ads in an active status does not mean spend is being allocated to them — the core issue right now is that spend stopped entirely, not that the creative is failing. Once we restore spend, we will prioritize the strongest-performing ad angles and cut anything that is not pulling its weight so your budget is focused where it converts.
Contact History 3 entries
2026-07-01 SMS
CSM
SMS check-in: reconnect after 34d cold, asked how leads flowing.
2026-07-01 SMS
CSM
SMS check-in: reconnect after 34d cold, asked how leads flowing.
2026-05-28 CALL
CSM
Nico - Check in call