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Jim Long

27d overdue
Facebook Ad Account
act_623347180873263
Campaign Filter
All campaigns (no filter)
Performance Metrics
Operations — Last 30 Days
New Leads
Live Transfers
LT Show Rate
Appt Shows
No Shows
Show Rate
Total Shows
Booked
Ad Spend
Cost Per Lead
Cost Per Show
Performance Report
Generated 2026-06-22
Last 14 Days
Leads: 13
Live Transfers + Appointments: 7
— Over the last 14 days, 13 leads and 7 live transfers/appointments were generated on $282 in spend, reflecting a 53.8% lead-to-appointment rate and a $40.29 cost per appointment — both well above KPI targets.
Last 30 Days
Leads: 35
Live Transfers + Appointments: 14
— Over the last 30 days, 35 leads and 14 live transfers/appointments were generated on $602 in spend, reflecting a 40% lead-to-appointment rate and a $43 cost per appointment — both exceeding KPI targets.
Last 5 Appointments & Live Transfers
2026-06-15 Live Transfer — Chad Newby Showed
2026-06-16 Live Transfer — Cody Dunn Showed
2026-06-19 Live Transfer — Anthony Escamilla Showed
2026-06-19 Live Transfer — Julie Macias Showed
2026-06-24 Appointment — Ernie Weatherford Showed
Common Concerns for the Client
  • Lead volume feels low — only 35 leads in 30 days may not be enough to keep the sales pipeline full heading into peak season.
  • We haven't talked in 18 days and I'm not sure what changes, if any, are being made to my account.
  • I'm running 45 ads but only a handful seem to be doing anything — feels like a lot of waste.
Action Steps We Are Taking
  • Schedule an immediate check-in call with Jim to close the 18-day communication gap, recap current KPI performance, and align on volume goals for the next 30 days.
  • Launch at least 3-5 new creatives in the next 7 days — no new creative has been introduced in 14 days, which risks ad fatigue across the 45 active ads.
  • Consolidate or pause low-spend, low-CTR ads from the 45 active to reduce fragmentation and reallocate budget toward the three top CTR performers (B & A #2, B & A #3, Edmond Creative 3).
  • Propose a budget increase to Jim given strong cost-per-appointment efficiency ($43 vs. $100-$150 target) — there is clear room to scale spend and drive higher lead volume without sacrificing KPIs.
Objections & Reframes
  • Objection: I'm not getting enough leads for what I'm paying. Reframe: You're actually getting appointments at $43 each against a $100-$150 target, so every dollar you're spending is working harder than the benchmark — the opportunity now is to put more behind what's already winning.
  • Objection: Why are 45 ads running if only a few are performing? Reframe: Running a wider test set is how we find the winners — and we've found them. We're actively consolidating budget onto your top three CTR performers so spend stops being spread thin.
  • Objection: I haven't heard from anyone in over two weeks — I don't know what's going on with my account. Reframe: That's on us and I apologize — you should never have to wonder. I'm setting a recurring touchpoint now so you always have full visibility into what's running and what's next.
Contact History 3 entries
2026-06-29 CALL
CSM
Spoke with Jim to follow up on his recent appointments and technical issues. He mentioned having trouble joining a scheduled meeting through the provided link, as he was unable to connect when the appointment time arrived. We also discussed the lead, Ernie Weatherford. Jim explained that Ernie originally canceled a Monday appointment and rescheduled for Wednesday. Unfortunately, Jim had a medical emergency that day due to high blood pressure and had to go to the emergency room. He contacted Ernie to apologize and reschedule but has since left several voicemail messages without receiving a response. Jim has made multiple follow-up attempts, including offering significant savings on a pool project, but has not been able to reconnect. We should attempt to reach out to Ernie on our end to see if the appointment can be recovered or if the prospect has moved forward with another builder. Jim has another appointment scheduled with Gary Harris. However, Gary is planning to build next spring rather than move forward immediately. Jim noted that he's receiving several leads in a similar situation. While he's willing to nurture those prospects by sharing designs, photos, and pricing that's valid for 90 days, his preference is to receive homeowners who are actively looking to begin their projects now, as preparing estimates and CAD designs requires several hours of work. Toward the end of the conversation, Jim shared that he's expanding into the roof rejuvenation business. He explained that the service restores aging asphalt shingles using an eco-friendly treatment that replenishes the oils in the shingles, extends the roof's life by approximately seven years, and is backed by a warranty. The service costs homeowners significantly less than a full roof replacement and offers strong profit margins while requiring only a short amount of labor. He also mentioned that financing is available, making the service more accessible to homeowners. Overall, Jim appreciates the follow-up and would like assistance recovering the Ernie Weatherford opportunity while continuing to receive more qualified leads that are ready to move forward in the near term.
2026-06-22 CALL
CSM
He has contacted all of the leads, and the majority of the prospects he spoke with are still shopping around and comparing options. For future appointments, he would like us to check with Jim’s availability before scheduling any meetings. He is also working with another lead generation company and wants to ensure appointments fit his schedule. He expressed concerns about ads that may come across as a bait-and-switch, such as promoting a “$100,000 pool for 50% off.” He feels a more effective and transparent approach would be messaging such as, “Pools starting from $59,999,” which sets clearer expectations and may attract more qualified prospects.
2026-06-04 CALL
CSM
Had a convo about leads and his new buiz