Last 14 Days
Leads: 18
Live Transfers + Appointments: 4
— Over the last 14 days, 18 leads were generated at $353 in spend, but only 4 converted to live transfers or appointments, putting the lead-to-appointment rate at 22% and cost per appointment at $88 — both within or near target range.
Last 30 Days
Leads: 26
Live Transfers + Appointments: 6
— Over the last 30 days, 26 leads were generated at $576 in spend with 6 appointments, resulting in a 23% lead-to-appointment rate and a $96 cost per appointment — both on target, but no-show behavior is preventing results from translating to revenue.
Last 5 Appointments & Live Transfers
2026-07-01 Appointment — Nour
No Show
2026-07-07 Appointment — Scott Monett
Showed
2026-07-16 Appointment — Justin
No Show
2026-07-17 Appointment — Glenn
No Show
2026-07-18 Appointment — Jodi Murray-Turner
No Show
Common Concerns for the Client
- He may feel overwhelmed or stretched thin operationally and embarrassed about the no-shows, which is why he's going dark
- He's likely skeptical that the leads are quality since he hasn't closed anything, without connecting that to his own follow-through gap
- He may be quietly questioning whether the ad spend is worth it given no visible ROI yet from his perspective
Action Steps We Are Taking
- Attempt a direct phone call to Chris today — do not lead with the no-shows, open by asking how things are going on his end to get him talking before addressing the pattern
- Once contact is made, walk Chris through the no-show data on Jodi Murray-Turner and Glenn Harshman specifically so he understands real, named leads were lost — keep it factual, not accusatory
- Propose a simple fix: if Chris can't make a scheduled appointment, establish a backup contact or reschedule protocol so leads aren't burned while he's in the field
- Review lead quality and targeting on the account side to ensure incoming leads are geographically tight and financially qualified, reducing any legitimate friction Chris may have with fit
Objections & Reframes
- Objection: The leads aren't good, nobody is serious. Reframe: Jodi and Glenn both confirmed appointments and were actively waiting for Chris — that's buyer behavior, not bad leads. The issue isn't the leads, it's that they went cold when Chris went unreachable.
- Objection: I've just been really busy with current jobs, I don't have time right now. Reframe: That's exactly why we need a simple backup plan — if you can't make it, we need a way to not burn the lead entirely. Even a reschedule saves the opportunity.
- Objection: I'm not sure the ads are working. Reframe: At 23% lead-to-appointment and $96 cost per appointment over 30 days, the ads are technically performing within target — the gap right now is between appointment and showing up, which is fully recoverable.