Last 14 Days
Leads: 8
Live Transfers + Appointments: 0
— In the last 14 days, 8 leads were generated at $556 in spend, with 0 live transfers or appointments booked, putting the lead-to-appointment rate at 0% against a 20% target.
Last 30 Days
Leads: 23
Live Transfers + Appointments: 3
— Over the last 30 days, 23 leads were generated at $1,293 in spend with only 3 live transfers or appointments, resulting in a 13% lead-to-appointment rate and a cost per appointment of $431 — both outside target range.
Last 5 Appointments & Live Transfers
2026-04-30 Appointment — Morgan Leigh
Showed
2026-05-11 Appointment — Donna Stringer- Hubert
Showed
2026-05-21 Appointment — James Ross
Showed
2026-05-28 Appointment — Ebony Wright
Showed
2026-06-01 Appointment — Cara Shank
Showed
Common Concerns for the Client
- I'm getting leads but none are turning into real appointments or sales, so I'm not sure the leads are quality.
- I'm already slammed with work and getting leads from other sources, so I'm questioning whether I even need this service right now.
- I'm not seeing a clear return yet and I don't know if this is worth continuing.
Action Steps We Are Taking
- Launched 13 new creatives in the last 14 days including VAR #1, VAR #2, AD #1, NEW VAR #2, and NEW VAR #5 to test fresh angles and improve lead quality.
- Monitor and scale AD #2 and VAR #2 which are showing the strongest CTR at 7.69% and 4.29% respectively, while pausing lower-performing ads among the 34 active.
- Audit the lead follow-up process with Jeremy to determine if the 0 appointments in the last 14 days is a speed-to-contact or qualification issue on the intake side, not a lead volume issue.
- Schedule a check-in call within the next 3 days to review the 2 hot leads he mentioned and confirm whether Ebony Wright has converted, keeping momentum and accountability on his end.
Objections & Reframes
- Objection: I'm getting leads from other sources so I might not need this. Reframe: That's great — it means your business is in demand. The goal here is to make sure Facebook is your most cost-efficient and scalable source so you're not dependent on unpredictable referrals when things slow down.
- Objection: None of my leads are turning into appointments, so the leads must be bad. Reframe: You actually have 2 hot leads in your pipeline right now, which tells us the leads can convert — the gap we need to close is follow-up speed and consistency, which we can help you tighten up.
- Objection: I'm too busy to deal with this right now. Reframe: Being this busy is exactly the right time to lock in a system that runs in the background — we're doing the heavy lifting on lead generation so when your current jobs wrap up, you have a full pipeline ready to go.