Last 14 Days
Leads: 37
Live Transfers + Appointments: 5
— Over the last 14 days, 37 leads and 5 live transfers/appointments were generated on $707 in spend, resulting in a 13.5% lead-to-appointment rate and $141.40 cost per appointment.
Last 30 Days
Leads: 68
Live Transfers + Appointments: 10
— Over the last 30 days, 68 leads and 10 live transfers/appointments were generated on $1,499 in spend, resulting in a 14.7% lead-to-appointment rate and $149.90 cost per appointment.
Last 5 Appointments & Live Transfers
2026-06-18 Appointment — Rene
No Show
2026-06-22 Appointment — Michael Rudoni
Showed
2026-06-23 Appointment — dolores l
Showed
2026-06-26 Live Transfer — Shmuel Dina
Showed
2026-06-29 Appointment — Carlos Gomez
No Show
Common Concerns for the Client
- Some appointments are being scheduled outside of his service area, wasting his time and costing him money on bad leads
- Weekend appointments keep getting booked despite him already telling the team not to schedule them, making him feel like his instructions are being ignored
- The calendar sync issue between our system and his office is causing double-booking and operational confusion
Action Steps We Are Taking
- Prepare the full appointment list from the last two months and reconnect with Robert at 11:00 a.m. his time to review it together
- Contact Franco at 818-906-1454 to identify the correct office calendar and coordinate syncing it with our appointment system to eliminate double-booking
- Flag the no-Friday/Saturday/Sunday scheduling rule immediately with the appointments team and confirm it is enforced going forward
- Monitor the two newest creatives — NEW CREATIVE June 17 (2.29% CTR, $566.65 spend) and NEW CREATIVE Video June 15 #1 — for lead quality and cost per appointment as they scale, while continuing to push budget toward top CTR performers
Objections & Reframes
- Objection: I keep giving you guys instructions and nothing changes. Reframe: You are right, and that is on us — we are documenting the no-weekend rule as a hard block right now and looping in Franco this week to fix the calendar so both teams are working from the same information going forward.
- Objection: My cost per appointment is too high and the leads are not in my area. Reframe: Your 30-day cost per appointment is right at the top of the target range at $149.90, and tightening the geographic targeting based on the feedback you gave us on Carlos Gomez and Shmuel Dina should bring that number down and improve the quality of appointments you are actually going out on.
- Objection: I am not sure this is working well enough to keep investing. Reframe: You generated 10 appointments in 30 days at close to our target cost, and our two newest creatives are already showing the strongest click-through rates in the account — the foundation is there, and fixing the scheduling and calendar issues will make sure none of that momentum gets wasted.