Last 14 Days
Leads: 34
Live Transfers + Appointments: 4
— Over the last 14 days, 34 leads generated at $666 in spend resulted in only 4 live transfers or appointments, putting the lead-to-appointment rate at 11.8% and cost per appointment at $166.50 — both outside target range.
Last 30 Days
Leads: 72
Live Transfers + Appointments: 15
— Over the last 30 days, 72 leads at $1,411 in spend produced 15 appointments or live transfers, reflecting a 20.8% lead-to-appointment rate and a $94.07 cost per appointment — both on or within target range.
Last 5 Appointments & Live Transfers
2026-06-01 Appointment — Whally Phonsie
Showed
2026-06-03 Live Transfer — May Unknown
No Show
2026-06-04 Live Transfer — Candela Brady
Showed
2026-06-10 Appointment — Sarvesh
Showed
2026-06-20 Appointment — Adolfo
Showed
Common Concerns for the Client
- The last 14 days look noticeably worse than the 30-day numbers — is the campaign slipping?
- We haven't launched any new creatives in the last 14 days — is the account going stale?
- We're spending money but only a small fraction of leads are turning into real conversations or booked appointments.
Action Steps We Are Taking
- Launch at least 2-3 fresh creatives this week given zero new ads have gone live in the past 14 days — prioritize formats similar to top CTR performers AD #2 and Creative og #3 which are each pulling over $125 in spend with solid engagement.
- Audit the lead follow-up process with Randy's team to identify why the last 14 days dropped to 11.8% lead-to-appointment — confirm Steve's live transfer process is still running consistently as it was on the 5/30 call.
- Consolidate or pause the lowest-performing ads among the 18 active to reduce audience overlap and concentrate budget behind the top 3 CTR performers.
- Schedule a check-in call with Randy this week to close the 16-day contact gap, review the recent dip in transfer rate, and align on expectations heading into the next 30 days.
Objections & Reframes
- Objection: The last two weeks look bad — I'm only getting 4 appointments from 34 leads. Reframe: Your 30-day numbers actually hit our targets with a 20.8% conversion rate and $94 cost per appointment, so the 14-day dip is most likely a follow-up timing issue on recent leads rather than a campaign problem — let's confirm Steve's process is running and give those leads a few more days to convert.
- Objection: You haven't launched any new ads in two weeks — what is the team actually doing? Reframe: That's a fair call-out and we're fixing it this week — we're launching fresh creatives now built off what's already proven to work, specifically the top CTR ads, so we're not testing blind.
- Objection: I'm not sure this is worth the spend if most leads don't turn into appointments. Reframe: At $94 cost per appointment over 30 days you're actually beating the industry benchmark, and the fastest lever to improve that further is tightening the speed-to-contact on new leads — even a 10% improvement in follow-up response rate could add 5-7 more appointments per month at zero additional ad spend.