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Kenneth M Pompeo

17d overdue
Facebook Ad Account
act_822083277058767
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Performance Metrics

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Facebook Ads
Synced 2026-06-26 18:59
$171
Spend
1.76%
CTR
$171.4
CPL
1,424
Reach
2.04x
Frequency
1
Leads
Top Campaigns
Kenneth M Pompeo | SCV Pools June 18th - Copy $171
Performance Report
Generated 2026-07-01
Last 14 Days
Leads: 0
Live Transfers + Appointments: 0
— In the last 14 days, $362 was spent on Facebook ads resulting in 0 leads and 0 live transfers or appointments.
Last 30 Days
Leads: 0
Live Transfers + Appointments: 0
— In the last 30 days, $362 was spent on Facebook ads resulting in 0 leads and 0 live transfers or appointments.
Common Concerns for the Client
  • Why have I spent $362 and gotten absolutely nothing back — no leads, no calls, nothing?
  • Are my ads even working or is this money being wasted?
  • Should I pause everything until we figure out what's going wrong?
Action Steps We Are Taking
  • Launched 18 new creatives in the last 14 days including Creative og June 30#1, Creative og June 30#2, Creative og #1 June 24, Creative og #2 June 24, and Creative og #3 June 25 to test new angles and break through the zero-lead plateau.
  • Prioritize budget toward the three highest-CTR ads — Creative og #2 June 24 (4.84% CTR), Creative og June 30#1 (4.35% CTR), and Creative og #3 June 25 (3.26% CTR) — as these show audience engagement and are the most likely to convert with scaled spend.
  • Audit the lead form and landing page destination on all active ads to confirm there are no broken links, form submission errors, or tracking failures that could explain zero leads despite real click activity.
  • Establish first contact with Kenneth immediately to set expectations, walk through what has been launched, and align on a short-term optimization timeline before he draws his own conclusions about the campaign.
Objections & Reframes
  • Objection: I've spent $362 and got zero leads — this isn't working. Reframe: That's a completely fair concern and we take it seriously. What we can see is that your newest ads are generating real clicks — one is pulling a 4.84% CTR — which tells us the creative is resonating. Right now we're focused on confirming nothing is broken on the form side and putting more budget behind the ads that are already getting engagement.
  • Objection: Why are 46 ads running if none of them are producing? Reframe: Running multiple creatives in the early phase is intentional — we need data to identify winners fast. We've already spotted three ads outperforming the rest on CTR, and the next step is concentrating spend there rather than spreading it thin across everything.
  • Objection: I want to pause the campaign until this is figured out. Reframe: Pausing now would reset the learning we've already started to build, and we're at the point where the data is just beginning to signal which direction to go. Give us a defined window — even just the next 7 days with focused spend on the top performers — and we'll have a much clearer performance story to make decisions from.
Contact History 8 entries
2026-07-09 SMS
CSM
SMS (billing): Kenneths ads are LIVE with his own video creative. Sent him a Loom showing ads up and running (loom.com/share/0e762f5e1b314a10a2de619c7dc53a1b). Full loop closed: he sent content -> team built campaign -> now running his creative/his area. Great client, high engagement.
2026-07-04 SMS
CSM
SMS: acknowledged Rocco emailed the video creative to Nico. All content in hand, campaign build in progress.
2026-07-03 SMS
CSM
SMS: confirmed with Nico that Kenneths content (pictures + videos) was received. Reassured on targeting (only his creative/area/leads). Team building the campaign out.
2026-07-03 SMS
CSM
SMS: confirmed niccolo.defendi.cho@gmail.com is the right email for Rocco to send ad pictures/videos. Creative handoff to Nico in motion.
2026-07-03 SMS
CSM
SMS: client wants his own video ad creative run + concerned budget is going to non-his leads. Acknowledged, asked him to send videos, reassured on targeting to his area. ACTION: route videos to ad team + confirm targeting.
2026-07-01 SMS
CSM
SMS reply: client agreed to setup call, asked for best number/time to reach him.
2026-07-01 SMS
CSM
SMS: first-touch welcome, offered setup check.
2026-07-01 SMS
CSM
SMS: first-touch welcome, offered setup check.