Last 14 Days
Leads: 41
Live Transfers + Appointments: 8
— Over the last 14 days, Kenny generated 41 leads and 8 live transfers or appointments from $638 in Facebook spend, putting his lead-to-appointment rate at 19.5% and cost per appointment at $79.75.
Last 30 Days
Leads: 58
Live Transfers + Appointments: 11
— Over the last 30 days, Kenny generated 58 leads and 11 live transfers or appointments from $962 in Facebook spend, putting his lead-to-appointment rate at 19% and cost per appointment at $87.45.
Last 5 Appointments & Live Transfers
2026-07-07 Appointment — Anita Brandt
Showed
2026-07-08 Live Transfer — Teyshana Smith
Showed
2026-07-08 Appointment — Tony Allen
Showed
2026-07-11 Appointment — Margie Dewolf
Showed
2026-07-13 Appointment — Jessica Henderson
Showed
Common Concerns for the Client
- His Ads Manager showed no active campaigns and he does not know if his ads are actually running or if money is being wasted
- He is frustrated that at least one appointment (Anita) was booked without being properly qualified, wasting his time on a 2-hour round trip drive
- He has not yet connected with Nico directly and feels his account is not getting senior-level attention
Action Steps We Are Taking
- Media buying team must immediately audit Kenny's Meta Ads Manager to confirm why campaigns appeared inactive and report findings back to the CSM before the next client touchpoint
- Nico to reach out to Kenny directly today to address his account concerns and schedule a dedicated call to review the AI backyard estimator tool he wants to demo
- No new creatives have been launched in the last 14 days — media buying team should build and launch at least 2 to 3 new creative variations this week, using NEW AD #1 (4.98% CTR) as the benchmark concept to iterate from
- Reinforce lead qualification standards with the team immediately — Kenny explicitly requires a qualification call before any appointment is confirmed, given his average 2-hour round trip per visit, and the Anita situation must not repeat
Objections & Reframes
- Objection: My Ads Manager showed no active ads — are my campaigns even running? Reframe: That is a completely fair flag and we took it seriously immediately. Our media buying team audited the account and here is exactly what we found — [insert findings]. Your leads kept coming in during that window which tells us delivery was not fully stopped, but we are making sure everything is confirmed active and visible on your end going forward.
- Objection: You guys just book anyone to hit your numbers — Anita was nowhere near ready and I wasted a trip. Reframe: You are right, that one slipped through and it should not have. Your situation is different from most clients because every appointment costs you real drive time, not just a phone call. We have tightened the qualification checklist specifically for your account so that no appointment gets confirmed without a direct call verifying timeline, budget, and serious intent first.
- Objection: I want to talk to Nico, not keep going through someone else on my account. Reframe: Understood, and that is already in motion — Nico is reaching out to you directly today. He also wants to hear about the AI estimator tool you are building because it sounds like something worth a real conversation at that level.