Last 14 Days
Leads: 12
Live Transfers + Appointments: 0
— In the last 14 days, 12 leads were generated at $392 in spend with 0 live transfers or appointments booked.
Last 30 Days
Leads: 37
Live Transfers + Appointments: 5
— Over the last 30 days, 37 leads were generated at $886 in spend with 5 appointments, putting the lead-to-appointment rate at 13.5% against a 20% target.
Last 5 Appointments & Live Transfers
2026-07-28 Appointment — Clara Posey Ostreim
Showed
2026-07-29 Appointment — Jessica Quiñones
No Show
2026-08-06 Appointment — Scotty Young
Showed
2026-08-10 Appointment — Katie Abney
No Show
2026-08-10 Appointment — Shannan Casteel Casteel
Showed
Common Concerns for the Client
- Why am I getting leads but no one is showing up or picking up the phone in the last two weeks?
- I'm spending money every day and not seeing jobs come out of this — is this actually working?
- Are the leads even real or are they low quality?
Action Steps We Are Taking
- Launched 3 new creatives in the last 14 days — NEW VAR #1, NEW VAR #1 - Copy, and NEW VAR #2 — to test fresh angles and improve lead quality; NEW VAR #1 is already pulling a 3.8% CTR on $194 in spend and is the current budget priority.
- Consolidating budget behind top-performing creatives NEW VAR #1 and NEW VAR #1 - Copy to reduce wasted spend across the 46 active ads and let the algorithm optimize more efficiently.
- Auditing the lead follow-up process to identify whether the 0 transfers or appointments in the last 14 days reflects a contact or qualification issue on the intake side versus a lead quality issue from the ads.
- Flagging underperforming ads from the existing 46 active creatives for pause review to tighten the account structure and improve overall signal quality for the algorithm.
Objections & Reframes
- Objection: I haven't gotten a single appointment in two weeks — this isn't working. Reframe: The leads are coming in and the new creative we launched is already outperforming the account average on CTR, but we need to make sure your team is reaching out fast — most of the 30-day appointments came through, so the funnel works when contact happens quickly.
- Objection: 37 leads and only 5 appointments — these leads must be garbage. Reframe: A 13.5% lead-to-appointment rate is actually close to target — the gap isn't massive, and tightening follow-up speed and consistency on your end alongside the creative improvements we're making should push that number to where it needs to be.
- Objection: We have 46 ads running — why are you just now launching new ones? Reframe: Having volume in the market lets us find winners fast — the new creatives we just launched are already showing the highest CTRs in the account, and we're now consolidating budget behind them so you're not spreading spend thin.